What Id Digital Branding ?

August 21, 2019

The term digital branding is often used, but what actually is ‘digital branding’? As a strategist and brand planner, I find the use of the term ‘digital branding’ curious. Do we use the term ‘TV branding’ or ‘radio branding’? Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct […]

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How Google See SEO ?

August 6, 2019

Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for […]

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Why Is SEO Important ?

August 1, 2019

SEO stands for Search Engine Optimization and is a the marketing concept of driving your website to the top of search results for certain phrases entered into search engines like Google, Yahoo, and Bing. Proper SEO practices will ensure your website content gets correctly indexed in order to show up show up when inputing relevant search terms related to your […]

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How To Choose A Digital Marketing Agency ?

July 22, 2019

Marketing is all about one thing: figuring out where your target market focuses their attention and then creating content in that place.It used to be the case that people’s attention was focused on radio, newspapers, and other offline media outlets. So it was enough to take out ads on those platforms if you wanted to get […]

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