Day: September 1, 2019

What Are The Major Difference Between Marketing And Branding ?

September 1, 2019

In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.” How did we go from branding to marketing in one sentence like that? […]

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