Author: Martina

What Are The Major Difference Between Marketing And Branding ?

September 1, 2019

In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.” How did we go from branding to marketing in one sentence like that? […]

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Why Brand Building Is Good?

August 29, 2019

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers […]

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What Do You Mean By Marketing Operations ?

August 27, 2019

Marketing operations is certainly not the sexiest part of marketing, but it is becoming the most important one. With businesses unable to keep pace with evolving consumer behavior and the marketing landscape, the pressure is on to put marketing operations—skilled people, efficient processes, and supportive technology—in a position to enable brands to not just connect with […]

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What Id Digital Branding ?

August 21, 2019

The term digital branding is often used, but what actually is ‘digital branding’? As a strategist and brand planner, I find the use of the term ‘digital branding’ curious. Do we use the term ‘TV branding’ or ‘radio branding’? Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct […]

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How Google See SEO ?

August 6, 2019

Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for […]

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Why Is SEO Important ?

August 1, 2019

SEO stands for Search Engine Optimization and is a the marketing concept of driving your website to the top of search results for certain phrases entered into search engines like Google, Yahoo, and Bing. Proper SEO practices will ensure your website content gets correctly indexed in order to show up show up when inputing relevant search terms related to your […]

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How To Choose A Digital Marketing Agency ?

July 22, 2019

Marketing is all about one thing: figuring out where your target market focuses their attention and then creating content in that place.It used to be the case that people’s attention was focused on radio, newspapers, and other offline media outlets. So it was enough to take out ads on those platforms if you wanted to get […]

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