Brand Building

What Are The Major Difference Between Marketing And Branding ?

September 1, 2019

In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.” How did we go from branding to marketing in one sentence like that? […]

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Why Brand Building Is Good?

August 29, 2019

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers […]

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What Id Digital Branding ?

August 21, 2019

The term digital branding is often used, but what actually is ‘digital branding’? As a strategist and brand planner, I find the use of the term ‘digital branding’ curious. Do we use the term ‘TV branding’ or ‘radio branding’? Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct […]

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